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What's in a NAME? Article in Local Publication "Community Connection"

I am Cindi, the C in by the C. The NAME behind the brand. A lifetime resident of Medicine Hat, I have been immersed in the customer service side of fashion for many years and have developed a thorough understanding of the key pieces that make women feel special. I ultimately realized that I had a deep desire to take the effortless wardrobe staple item, the boyfriend blazer, and elevate it by designing it around themes inspired by art, music, film and fashion. by the C is my brainchild. On January 1st, 2011, while out for lunch with my husband Dale, the idea for creating "Blazers with a Personality" hit me. by the C was created and we spent the...

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Did you know?? Details about My Blazers...

Did you know....??? Some details about my blazers.... Designed by ME…Cindi. The C is for Cindi They are manufactured in a factory in Toronto All have their names embroidered on the left inside lining Their names match their unique “personality” My signature is embroidered on the inside right side We are proud to be Canadian Made, so a Maple Leaf is embroidered on the inside right side of the lining They are boyfriend blazers…. meant to be oversized…. our sizes are generous Usually customers are a size smaller that what they might think Sizes are XXS-Xl…fitting sizes 0-22 I come up with a name or a theme and then search out suitable lining and buttons…sometimes it works the opposite. I...

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A Few Of My Favourite Things

While we are known for our blazers, we also carry a large selection of goodies from local artisans....from our city, from our province and from our country! Prices start at $14.95...by the C has something for every special lady on your shopping list. Luxurious Cashmere Wraps! I want one of each style...in each colour! When we start traveling again (and we will soon), these are just perfect to take on a flight. You can curl up with them on the plane or in the car and they are great to wear over any outfit when you arrive at your destination. You can go from casual to chic in seconds, just by throwing on a cashmere wrap. I wear a lot...

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How did "by the C" come to be?

It was January 1st, 2011 while having a glass of wine with my husband, Dale, when the idea for creating "Blazers with a Personality" hit me. Dale was very supportive and within minutes we had several names and ideas. Ideas kept flowing, but I had a full time job, so I couldn't concentrate on this business quite yet. In spring of 2015, I met Sandra - a wonderfully skilled seamstress. I told her my vision and she was able to create what I had in my mind. The first one "off the presses" was "Well Heeled." I gave it to my mom and we both cried! We made some tweaks here and there, but all in all we were very...

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