by the C began as a unique, tailored blazer collection more than 7 years ago; growing and evolving with its clientele and eventually moving to a brick and mortar store in Medicine Hat, Alberta.


by the C was created by Cindi Franko. After being immersed in the customer service side of fashion for many years, she became a go-to in her community for personal styling and helping women feel confident in their style.

Cindi launched her signature boyfriend blazers in 2016 to rave reviews - designing unique jackets that merge feminine and masculine style, all while featuring the utmost quality and attention to detail. Oh, and did we mention they're manufactured in Toronto, Canada?

Today, you can find Cindi most days at her shop in Medicine Hat, doing what she loves most - curating an incredible shopping experience for in-store customers and online shoppers alike. Whether you're looking for wardrobe staples, or the perfect gift, Cindi's got you!

Welcome to by the C.