V is for VIBRANT.

shop for your Valentine in-store or ship to your door

SHOP VALENTINE'S DAY

BE MINE...

from Valentine's to GALentines... celebrate L.O.V.E.

SMALL BATCH FASHION

we carry small quantities - these new items go fast!

like butter.

our vegan Liquid Leather jackets go fast.

shop ethically

iconic.

Iconic Betty - quality jewellery from a Canadian designer, now available at by the C.

yes, please
WOMAN-OWNED

by the C is a woman-owned and operated boutique in Medicine Hat, Alberta, Canada. Visit us in-store or online to shop artisanal fashion and accessories.

SHIPPING

by the C ships worldwide via Canada Post. Shipping charges are applied automatically at checkout. For international orders, please contact us for a quote.

RETURNS

Items must be in their original condition with tags intact and accompanied by a receipt for an exchange or return within 30 days of purchase.

SIGNATURE BOYFRIEND BLAZERS

designed by Cindi. made in Canada.

C = CINDI.

by the C was founded as an online blazers store in 2016 by Cindi Franko. Cindi's signature boyfriend blazers became coveted for their incredible detail and fun patterns. Today, by the C is a storefront fashion boutique in Medicine Hat, where Cindi helps shoppers find confidence and style.

CONNECT WITH CINDI

SHOP CINDI'S FAVOURITES

Out of stock Navy Liquid Leather Jacket Clara Sunwoo Navy Liquid Leather Jacket Clara Sunwoo
Clara Sunwoo

Navy Liquid Leather Jacket

$203.56 USD
Simple Extra Long Chain Necklace Kate Tuesday Simple Extra Long Chain Necklace Kate Tuesday
KS Jewellery

Simple Extra Long Chain Necklace

$15.08 USD
Bar Necklace Kate Jewellery Bar Necklace Kate Jewellery
KS Jewellery

Bar Necklace

$16.59 USD
"Nip and Tux" Blazer by the C "Nip and Tux" Blazer by the C
by the C

"Nip and Tux" Blazer

$373.20 USD