colour RULES
Spring 2024 is all about vibrancy and pattern. Bask in it!
SMALL BATCH FASHION
we carry small quantities - these new items go fast!
![Colourful Open Front Kimono by the C](http://bythec.ca/cdn/shop/files/kimonoblue_20x20_crop_center.webp?v=1721334852)
Colourful Open Front Kimono
![Black by the C](http://bythec.ca/cdn/shop/files/black_kimono_4_20x20_crop_center.webp?v=1720737487)
![Black by the C](http://bythec.ca/cdn/shop/files/black_kimono_2_20x20_crop_center.webp?v=1720737510)
Black Kimono With Lace
![Pink Kimono With Lace by the C](http://bythec.ca/cdn/shop/files/pink_kimono_2_20x20_crop_center.webp?v=1720736947)
![Pink Kimono With Lace by the C](http://bythec.ca/cdn/shop/files/pink_kimono_3_20x20_crop_center.webp?v=1720736962)
Pink Kimono With Lace
![Pickleball Striped Dangly Earrings in Bright Colours by the C](http://bythec.ca/cdn/shop/files/Pickleballearringsstripeddangly_20x20_crop_center.webp?v=1720133367)
Pickleball Striped Dangly Earrings in Bright Colours
![Print Short Sleeve Loose Blouse Flying Tomato](http://bythec.ca/cdn/shop/files/greenprinttopFT5_20x15_crop_center.webp?v=1707166899)
SIGNATURE BOYFRIEND BLAZERS
designed by Cindi. made in Canada.
!["Nip and Tux" Blazer by the C](http://bythec.ca/cdn/shop/products/IMG_6721_20x20_crop_center.jpg?v=1701537822)
!["Nip and Tux" Blazer by the C](http://bythec.ca/cdn/shop/products/IMG_6695_612bfab4-a965-4000-a968-6035f5cb9ec3_20x20_crop_center.jpg?v=1701537819)
"Nip and Tux" Blazer
!["Tinis Toes & Bows" Blazer by the C](http://bythec.ca/cdn/shop/products/TinisDanielleonchair_20x20_crop_center.jpg?v=1701538095)
!["Tinis Toes & Bows" Blazer by the C](http://bythec.ca/cdn/shop/products/TinisinsideliningopenDanielle_20x20_crop_center.jpg?v=1701538092)
"Tinis Toes & Bows" Blazer
!["Tusk Because" Blazer by the C](http://bythec.ca/cdn/shop/products/ByTheC_52of211_20x20_crop_center.jpg?v=1701538293)
!["Tusk Because" Blazer by the C](http://bythec.ca/cdn/shop/products/TuskBecauseHeatherscarfonpurse_20x20_crop_center.jpg?v=1701538291)
"Tusk Because" Blazer
!["Put It All On Red" Blazer by the C](http://bythec.ca/cdn/shop/products/PutitallonredDaniellestandingwithLVpurse._20x20_crop_center.jpg?v=1701538354)
!["Put It All On Red" Blazer by the C](http://bythec.ca/cdn/shop/products/PutitallredDaniellestanding_20x20_crop_center.jpg?v=1701538351)
"Put It All On Red" Blazer
iconic.
Iconic Betty - quality jewellery from a Canadian designer, now available at by the C.
![](http://bythec.ca/cdn/shop/files/Screenshot_2024-01-09_at_1.58.33_PM_20x21_crop_center.png?v=1704834399)
![](http://bythec.ca/cdn/shop/files/17.png?v=1698528578)
C = CINDI.
by the C was founded as an online blazers store in 2016 by Cindi Franko. Cindi's signature boyfriend blazers became coveted for their incredible detail and fun patterns. Today, by the C is a storefront fashion boutique in Medicine Hat, where Cindi helps shoppers find confidence and style.
SHOP CINDI'S FAVOURITES
![Jean Jacket With Pearls by the C](http://bythec.ca/cdn/shop/files/jeanjacketwithpearls2_20x20_crop_center.webp?v=1705530082)
![Jean Jacket With Pearls by the C](http://bythec.ca/cdn/shop/files/jeanjacketwithpearls_20x20_crop_center.webp?v=1705530082)
Jean Jacket With Pearls
![Black Scrunchie Shoes by the C](http://bythec.ca/cdn/shop/files/blackshoes_20x20_crop_center.webp?v=1706918653)
![Black Scrunchie Shoes by the C](http://bythec.ca/cdn/shop/files/blackshoes3_20x20_crop_center.webp?v=1706918652)
Black Scrunchie Shoes
![Giant Tote Bag Black by the C](http://bythec.ca/cdn/shop/files/gianttotebagblack2_20x20_crop_center.webp?v=1706738185)
![Giant Tote Bag Black by the C](http://bythec.ca/cdn/shop/files/GiantTotebagBlack_20x20_crop_center.webp?v=1706738186)
Extra Large Tote Bag (Black)
![Summer Spritz Body Butter Large (250 ml) Lia Reese](http://bythec.ca/cdn/shop/files/Screenshot2024-03-01at2.34.49PM_20x20_crop_center.png?v=1709328908)
Summer Spritz Body Butter Large (250 ml)
SAVE 10% ON YOUR FIRST ORDER
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