What's in a NAME? Article in Local Publication "Community Connection"
I am Cindi, the C in by the C. The NAME behind the brand. A lifetime resident of Medicine Hat, I have been immersed in the customer service side of fashion for many years and have developed a thorough understanding of the key pieces that make women feel special. I ultimately realized that I had a deep desire to take the effortless wardrobe staple item, the boyfriend blazer, and elevate it by designing it around themes inspired by art, music, film and fashion. by the C is my brainchild. On January 1st, 2011, while out for lunch with my husband Dale, the idea for creating "Blazers with a Personality" hit me. by the C was created and we spent the...
