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What's in a NAME? Article in Local Publication "Community Connection"

I am Cindi, the C in by the C. The NAME behind the brand. A lifetime resident of Medicine Hat, I have been immersed in the customer service side of fashion for many years and have developed a thorough understanding of the key pieces that make women feel special. I ultimately realized that I had a deep desire to take the effortless wardrobe staple item, the boyfriend blazer, and elevate it by designing it around themes inspired by art, music, film and fashion. by the C is my brainchild. On January 1st, 2011, while out for lunch with my husband Dale, the idea for creating "Blazers with a Personality" hit me. by the C was created and we spent the...

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A Few Of My Favourite Things

While we are known for our blazers, we also carry a large selection of goodies from local artisans....from our city, from our province and from our country! Prices start at $14.95...by the C has something for every special lady on your shopping list. Luxurious Cashmere Wraps! I want one of each style...in each colour! When we start traveling again (and we will soon), these are just perfect to take on a flight. You can curl up with them on the plane or in the car and they are great to wear over any outfit when you arrive at your destination. You can go from casual to chic in seconds, just by throwing on a cashmere wrap. I wear a lot...

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