spring has SPRUNG.

Find your Spring Style at by the C.

C WHAT'S NEW

colour RULES

Spring 2024 is all about vibrancy and pattern. Bask in it!

SMALL BATCH FASHION

we carry small quantities - these new items go fast!

flirt with SUMMER

let your wardrobe blossom with our latest tops

shop SPRING
Print Short Sleeve Loose Blouse Flying Tomato
WOMAN-OWNED

by the C is a woman-owned and operated boutique in Medicine Hat, Alberta, Canada. Visit us in-store or online to shop artisanal fashion and accessories.

SHIPPING

by the C ships worldwide via Canada Post. Shipping charges are applied automatically at checkout. For international orders, please contact us for a quote.

RETURNS

Items must be in their original condition with tags intact and accompanied by a receipt for an exchange or return within 30 days of purchase.

SIGNATURE BOYFRIEND BLAZERS

designed by Cindi. made in Canada.

iconic.

Iconic Betty - quality jewellery from a Canadian designer, now available at by the C.

yes, please

C = CINDI.

by the C was founded as an online blazers store in 2016 by Cindi Franko. Cindi's signature boyfriend blazers became coveted for their incredible detail and fun patterns. Today, by the C is a storefront fashion boutique in Medicine Hat, where Cindi helps shoppers find confidence and style.

CONNECT WITH CINDI

SHOP CINDI'S FAVOURITES