Welcome to the online home of our fabulous blazer collection. Here you’ll find your closet staple—the boyfriend blazer—elevated with fun details and bright pops of colour that make it truly unique.
We believe every woman should invest in a go-to wardrobe piece that adds an interesting and effortless touch to her outfit, whether you’re sporting jeans, leggings, or a Little Black Dress. With a focus on quality design and finishing, we create unique and bold sartorial pieces that can be worn season after season.
Browse our shop and pick the ones that capture your distinct personality and steal your heart!
By the C is the brainchild of Cindi Franko. After being immersed in the customer service side of fashion for many years, she developed a thorough understanding of the key pieces that make women feel special. Cindi ultimately realized she had a deep desire to take the effortless wardrobe staple item, the boyfriend blazer, and elevate it by designing it around themes inspired by art, music, film, and fashion.
Since the brand’s inception in 2015, Cindi’s unique vision has quickly grown into a budding business. Her timeless designs use a colourful mix of materials and are combined with cultural references, creating jackets that merge feminine with masculine, and classic with contemporary. While Cindi’s style aesthetic continues to evolve, her commitment to quality and vision remains unchanged.